An identical procedure was applied to check reliability of your own quiddity variables (having fun with 76 times entirely)

The introduction of classes and you may good pilot reliability shot endured step three weeks, during which time the latest codebook are altered once or twice. To help you test reliability, one or two coders (scholar college students) by themselves coded a batch from a hundred at random selected meme times (on the ten% of the try). The fresh new contract rate is actually checked-out making use of the Krippendorff ( 2004b ) try, that have .66 since lowest score to simply accept an adjustable because the recommended (Krippendorff, 2004a ). Ultimately, two parameters, subculture (content) and you may image checklist (form) received an inadequate rating, and you can was in fact removed from the newest codebook, leaving forty-eight details towards the real programming (Come across but in addition for the whole codebook of your universal features in our very own investigation). Just after reliability was actually centered, other sample is actually split up between the two programmers.

System study

I operating community research process (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) in order to chart the content, contribution, and mode similarities between meme period in addition to their cohesiveness. Our very own actors throughout the community was basically new meme era, and their undirected links was the typical content, contribution, and you can means features. For example, in the event that meme occasions An effective and B express about three general services into the common, their link carry out pounds three. We built around three separate undirected networking sites getting content, form, and participation, in addition to a system that mixes all the elements together with her. Aforementioned signifies all round distance one of meme times within try.

Circle study allowed pinpointing many central meme era, this means, those who common the best number of stuff, involvement, and you can function services with folks, as well as those that was indeed a great deal more peripheral, and thus had book otherwise uncommon characteristics ( ). At exactly the same time, studying the standard design of your own system, we could pick groups off meme occasions with high cohesiveness regarding stuff, participation, and you can setting. We are able to up coming evaluate hence meme family members were a whole lot more cohesive than just anyone else and you will reveal the web link between common properties and you can family members cohesiveness.

Measuring new cohesiveness out of meme parents

Architectural cohesion inside the communities enjoys certain dimensions (Light & Harary, 2001 ). We chose the most simple one to, and compared the IOS dating service brand new connections among instances of a comparable family members with connections away from relatives. New cohesiveness varying was created to speak about from what the total amount meme period were the same as other era on the exact same loved ones from inside the regards to general content, participation, and setting. First, i determined the latest system knowledge (Barabasi & Frangos, 2002 ; Newman, Barabasi, & Watts, 2006 ) of each meme instance, we.elizabeth., what number of common blogs, contribution, and function properties this shared with most other era on the same members of the family and with hours from other families. Next, for every single of one’s fifty meme family members in our sample, we computed the mean amount of common characteristics the times common inside and beyond your family members. Ultimately, the fresh cohesiveness changeable is actually recognized as the real difference in the imply amount of well-known characteristics within this and exterior a beneficial meme family.

Measuring brand new individuality from meme household

The fresh new dimension regarding individuality height was created to talk about just how unique a meme family members was at regards to the general blogs, contribution, and function services. In other words, individuality peak mirrored brand new pit between the generic top features of a good meme nearest and dearest and also the popular (the preferred common services on whole sample). Earliest, i calculated the newest percentage of content, participation, and you will form characteristics during the for each and every family members; 2nd, we calculated this new part of for each characteristic on whole attempt; and finally, for every single meme family unit members, we determined new square root of your amount of the newest rectangular differences when considering the two (like in the fresh new formula for simple deviation). It was standardized to help you are priced between 0 and you may 1, in which step one stands for ideal individuality of an effective meme relatives from inside the regards to their general attributes.